Case Study: Rapid7 achieves 180 qualified meetings in 6 months with SaaSMQL ABM

Rapid7 books 180 qualified meetings in 6 months with SaaSMQL

The cybersecurity firm Rapid7 sought to hone and scale its account-based marketing strategy. It partnered with the vendor SaaSMQL to implement a high-impact ABM program targeting its ideal customer profile.

SaaSMQL executed a multichannel campaign using cold email outreach and targeted direct mail, including branded gift boxes. This solution generated 180 qualified meetings from target accounts in just six months, delivering a significant return on investment for Rapid7.

Rapid7