Case Study: Pelago achieves $2 million in new ARR with SaaSMQL

Pelago closes $2 million in new ARR with SaaSMQL

Pelago, a virtual clinic for substance use management, sought to expand its marketing channels and engage high-quality enterprise accounts efficiently. Their challenge was to find a partner to help their sales team quickly close these strategic deals within budget. They partnered with the vendor SaaSMQL to implement a strategic account-based marketing program.

SaaSMQL designed and executed a multichannel ABM program for Pelago that included strategic account segmentation, LinkedIn ads, targeted email campaigns, and custom direct mail. The solution featured an integrated approach where a personalized direct mail piece, including an interactive element, triggered a follow-up email sequence. This program generated over $10 million in pipeline revenue. As a result of working with SaaSMQL, Pelago closed over $2 million in new annual recurring revenue from more than 30 high-quality opportunities.

Pelago