Case Study: IntSights drives 40% of its sales pipeline with SaaSMQL's ABM program

IntSights drives 40% of sales pipeline with SaaSMQL

IntSights, a developer of external threat intelligence software, faced the challenge of replacing its event-driven sales pipeline after the onset of COVID-19. They partnered with SaaSMQL to expand their account-based marketing (ABM) program strategy and implementation.

SaaSMQL implemented a multichannel ABM solution using cold email outreach, LinkedIn ads, and direct mail. This integrated strategy created a cohesive funnel that successfully converted target accounts. The program generated 169 opportunities and $1.2 million in pipeline within nine months, ultimately driving 40% of IntSights' total sales pipeline for SaaSMQL.

IntSights