Case Study: Verse generates 35 qualified opportunities in 4 months with SaaSMQL

How Verse Generated 35 Opportunities from Target Accounts in 4 Months with a Scalable Account-Based Marketing Strategy

Verse, a company that engages and qualifies inbound leads instantly using AI and real people, needed a way to replace the pipeline it had previously generated through events before COVID-19. Verse partnered with SaaSMQL to build a scalable account-based marketing program that could support strategy, operations, and implementation for its expanded ABM efforts.

SaaSMQL implemented a multichannel ABM funnel combining cold email outreach, LinkedIn ads, and branded direct mail, with coordinated follow-up sequences and a custom landing page to drive demo requests and sales handoffs. The program generated 35 qualified opportunities in the first 4 months and helped Verse close 2 deals in that period, proving ROI while also creating a positive customer experience.

Verse

Sheel Gupta

‍Vice President of Marketing