Case Study: Mid-Tier Biopharmaceutical Company achieves faster commercialization with Saama Technologies

Implement Analytical Solution to Jump-start Drug Commercialization

A Mid-Tier Biopharmaceutical Company was preparing for FDA approval and the commercialization of a new drug, but lacked automated sales operations and the analytics needed to plan launch activity effectively. Saama Technologies was brought in to help them define a commercial BI roadmap, create a single view of customers, and determine how to measure and target sales and marketing efforts.

Saama Technologies implemented an integrated data and analytics platform with a Core Customer Master, Enterprise Data Warehouse, and sales data mart to standardize and consolidate customer, sales, shipment, and call data. The solution enabled automated cleansing, validation, and reporting, delivered a scalable foundation for future business groups, and was implemented in less than five months, helping the company jump-start commercialization and improve sales force performance tracking and compliance.