Case Study: Triangle Oktoberfest boosts attendance and raises $132,000 with S&A Communications

Triangle Oktoberfest raises $132,000 with S&A Communications

The Triangle Oktoberfest, a nonprofit festival presented by Rotary clubs, faced the challenge of boosting attendance and charitable proceeds for its two-day event. They engaged S&A Communications to develop and implement a social media strategy with a modest budget and a short two-month timeline.

S&A Communications developed an organic and paid social media campaign across Facebook, Instagram, and Twitter. Their solution included creating a Facebook event page, partnering with local influencers for ticket giveaways, and targeting specific audiences like dachshund owners to fill racing slots. As a result, the event doubled its previous year's proceeds, raising $132,000 for charity, and attendance surged to 4,000 people. The vendor's campaign also generated over 260,000 people reached on Facebook and significant growth on a new Instagram account.

Triangle Oktoberfest