Case Study: Town of Cary educates voters and wins bond approval with S&A Communications

Town of Cary wins $225 million bond approval with S&A Communications

The Town of Cary engaged S&A Communications to run a public education campaign informing voters about two proposed general obligation bonds for parks, recreation, and transportation projects worth $225 million.

S&A Communications developed a multi-faceted campaign named "Shaping Cary’s Tomorrow Bonds," which included digital, social media, TV, print, video, PR, and community engagement. The results were overwhelming voter approval. The campaign's measurable impact included over 375,000 TV impressions, 844,000+ social media impressions, and significant coverage from major local news outlets.

Town of Cary