Case Study: Swedish Medical Center becomes a leading healthcare voice with S&A Communications

Swedish Medical Center launches first-ever live online surgery streams with S&A Communications

Swedish Medical Center, a non-profit healthcare provider, needed to rise above the noise in a competitive market and position itself as a leading voice in the healthcare discussion. They engaged the vendor S&A Communications (The Fearey Group) for public relations services to help achieve this.

S&A Communications implemented a solution using social media tools and innovative PR strategies, such as live-streaming surgeries and organizing a flash mob. This approach successfully generated significant media coverage from major outlets like Mashable, The Atlantic, and the Seattle Times, effectively positioning Swedish at the forefront of regional healthcare services.

Swedish Medical Center