Case Study: SearStone achieves widespread media coverage with S&A Communications

SearStone earns 28 media pickups in 60 days with S&A Communications

The customer, SearStone, a retirement community, faced the challenge of generating public awareness and media coverage following years of regulatory struggles and the Great Recession as it finally received licensure and prepared to open its doors. S&A Communications provided public relations and media relations services to help spread the news of this milestone.

S&A Communications implemented a customized media relations campaign that included immediate outreach to local media, a features-based press release, and identifying residents for interviews. This solution generated significant results, with S&A tracking 28 media pickups from 19 outlets and an estimated 633,868 total impressions within 60 days. The vendor's long-term partnership with SearStone has expanded to include a wide variety of services, with the customer praising S&A as a true and driven partner in their growth.

SearStone