Case Study: Precision Tune Auto Care drives growth with S&A Communications

Precision Tune Auto Care boosts clicks 37.9% with S&A Communications

Precision Tune Auto Care, a North Carolina-based automotive repair franchise, faced the challenge of adapting its marketing to a changing industry landscape. Shifts in vehicle technology, the prevalence of synthetic oil, and reduced miles driven required a new strategy to attract customers. S&A Communications was engaged to develop a marketing solution that would build trust and entice new business.

S&A Communications implemented a multi-faceted digital and direct mail marketing campaign. The solution included targeted Google ads, paid social media advertising with a focus on coupon offers, and organic social content designed to build trust and highlight the brand's experience. As a result, S&A Communications helped PTAC achieve a 1.2% increase in car counts, a 153% higher click-through rate, and a 47.7% increase in conversions, driving growth despite industry headwinds.

Precision Tune Auto Care