Case Study: NC State University boosts awareness and trial for Hospitality Zone venues with S&A Communications

NC State University strengthens hospitality zone marketing with S&A Communications across 5 entities

NC State University needed to build awareness and drive usage for its five underutilized hospitality venues, which included options for golf, dining, and events. The university's Campus Enterprises division engaged S&A Communications to develop a marketing strategy and tactics to communicate about these amenities and entice trial.

S&A Communications began with a research phase to determine priorities before creating a cohesive suite of marketing materials. The solution included a flagship multi-page brochure, an exhibit booth banner, a buck slip, and an overarching landing page. S&A Communications developed targeted messaging for specific audiences, both on and off campus, which effectively grouped the venues together while distinctly differentiating each one to combat misconceptions.

NC State University