Case Study: Goodberry Creamery boosts social media growth and community engagement with S&A Communications

Goodberry Creamery boosts impressions 65% with S&A Communications

Goodberry Creamery, Inc., a cherished frozen custard company, faced the challenge of navigating the evolving landscape of social media, PR, and community relations marketing. To address this, they hired vendor S&A Communications to provide a comprehensive strategy and implementation plan to elevate their brand and connect with a broader audience.

S&A Communications implemented a solution focused on creative social media engagement and heart-warming community partnerships. This included refreshed content, user engagement, and promotions on Meta platforms, as well as establishing new community connections like a year-long partnership with Duke Children's. The results were significant, with impressions up 65% to over 1 million, engagements up 107.2%, and new followers up 324%.

Goodberry Creamery, Inc