Case Study: FiberFirst boosts awareness and conversions with S&A Communications

FiberFirst boosts conversions 540% with S&A Communications

FiberFirst, an emerging internet service provider, faced the challenge of introducing its hyper-local connectivity services and motivating target audiences during its expansion into new markets in Texas, Nebraska, and Arizona. To support this growth, the company partnered with its marketing vendor, S&A Communications, to develop and implement a comprehensive marketing plan.

S&A Communications executed an integrated campaign using a mix of traditional and digital tactics, including social media, digital ads, public relations, community events, and direct mail. The results were significant, with digital conversions increasing by 540%, website traffic views up 170%, and over 181,000 households reached through direct mail. S&A Communications' strategy successfully built brand awareness and drove substantial growth for FiberFirst in its new service areas.

FiberFirst