Case Study: Cirque du Soleil boosts Raleigh ticket sales with S&A Communications

Cirque du Soleil sells 17,730 tickets, beating target by 26%, with S&A Communications

Cirque du Soleil faced the challenge of generating buzz for its "Dralion" arena tour stop in Raleigh, N.C., where it had performed eight years prior. The vendor, S&A Communications, was engaged to provide public relations services to drive ticket sales for the show's run at the PNC Arena.

S&A Communications implemented a targeted media strategy that included an Advance Media Day, performer interviews, and a community event with a local children's museum. The solution generated significant coverage across TV, radio, print, and online outlets. Most importantly, S&A Communications helped the show exceed its ticket sales target by 26%, selling 17,730 tickets against a goal of 14,000.

Cirque du Soleil