Case Study: CinéBistro builds grand opening buzz and brand awareness with S&A Communications

CinéBistro builds buzz with S&A Communications and drives 475 PPC clicks

CinéBistro, a luxury dinner-and-a-movie theater chain, needed to introduce its brand to a new market in Cary, North Carolina, and generate buzz for its grand opening. They turned to vendor S&A Communications for a public relations and marketing solution to build awareness and make the theater a top consideration for target consumers.

S&A Communications implemented a hyper-targeted strategy that included aggressive media relations, a VIP event, a TV commercial, digital marketing, and a charity partnership. The results were significant, with over 92 media pickups, a fully-attended grand opening, and a highly successful PPC campaign that achieved a top ad position. The vendor's efforts successfully launched the CinéBistro brand in the new market.

CinéBistro