Case Study: Carolina Sunrock boosts recruiting success with S&A Communications

Carolina Sunrock reaches 54,000 prospects and doubles job fair attendance with S&A Communications

Carolina Sunrock, a leading privately-owned construction materials supplier, was struggling with talent acquisition, losing 10-20% of its business due to a lack of skilled labor. With 60 open positions and an insufficient pipeline of candidates, they hired S&A Communications to develop and execute a marketing plan to recruit qualified employees.

S&A Communications implemented a multi-faceted solution that included deep-dive interviews, strategic planning, and the execution of three dedicated job fairs. Their work involved media outreach, radio commercials, and a highly targeted Facebook advertising campaign that reached 54,000 prospects. The results were significant: attendance doubled, over 130 applicants pre-registered, and Sunrock received resumes from 114 candidates, leading to 15 immediate hires. S&A Communications' efforts also earned them a Hermes Gold Award for their social media campaigns.

Carolina Sunrock