Case Study: Band Together NC boosts sponsorships and fundraising with S&A Communications

Band Together NC raises $861,598 with S&A Communications

Band Together NC, a nonprofit organization that uses live music for social change, faced the challenge of raising sponsorship funds and selling tickets for its annual concert while also building its long-term regional brand. To meet these goals, they engaged the vendor S&A Communications for a suite of services including public relations, marketing, and design.

S&A Communications implemented a multi-pronged solution that combined traditional PR, digital marketing, a new logo, and collateral design with year-round event support. The results were significant: the campaign raised $861,598 for the beneficiary, exceeding its goal and representing a 52% increase from the previous year. S&A also helped attract 323 sponsors, secure over $33,000 in ad value, and generate more than 350 media placements, greatly strengthening the organization's brand.

Band Together NC