S&A Communications
26 Case Studies
A S&A Communications Case Study
Atlantic Tire & Service, a locally owned automotive service center in North Carolina, faced the challenge of driving car counts and sales while building brand awareness in new ways. They partnered with vendor S&A Communications for a marketing and public relations solution.
S&A Communications developed a comprehensive marketing strategy that combined traditional and non-traditional PR, including media outreach, a website redesign, and social media engagement. This strategy was designed to leverage the company's community involvement and position them as the local automotive expert. The results were a 13% year-over-year increase in car counts and a 3.4% increase in sales.