Case Study: Athleta achieves its highest-grossing store opening with S&A Communications

Athleta draws 700+ attendees at grand opening with S&A Communications

Athleta, a popular performance apparel retailer for active women, hired S&A Communications to manage the grand opening event for its new store in Durham, N.C.

S&A Communications executed a comprehensive marketing campaign using print, digital, and direct mail to drive attendance. They managed event catering and provided fitness-oriented entertainment like acro-yoga performers. The vendor's efforts resulted in a highly successful event with over 700 attendees. This grand opening became Athleta's highest-grossing store opening to date, which also benefited its charity partner, Girls on the Run.

Athleta