Case Study: Allen Institute for Brain Science boosts global visibility with S&A Communications

Allen Institute for Brain Science grows web traffic from 6,000 to nearly 10 million hits with S&A Communications

The Allen Institute for Brain Science, a non-profit medical research organization, needed to announce its groundbreaking Allen Mouse Brain Atlas and Allen Spinal Cord Atlas to the media and prospective partners. The challenge was to communicate the complex neuroscience initiatives in a clear and precise way for mainstream audiences. They engaged S&A Communications for public relations services to address this.

S&A Communications developed audience-appropriate messaging and conducted extensive media outreach, including securing interviews with credible scientists and providing media training for spokespeople. The results were exceptional, with website traffic soaring from 6,000 to nearly 10 million unique visitors. S&A Communications secured coverage in top-tier outlets like The New York Times and Wall Street Journal, and the Institute established strategic global relationships.

Allen Institute for Brain Science