Case Study: Motorola drives mobile brand awareness and site visits with S4M

Motorola - Customer Case Study

Motorola partnered with S4M and TotalMedia to promote its Moto Mods lineup, including the Hasselblad True Zoom Moto Mod. The challenge was to build brand awareness among mobile tech trendsetters and photography enthusiasts while also driving traffic to the Moto Mods mobile site in a highly competitive smartphone market.

S4M implemented a 3-phase mobile campaign using premium publishers, granular audience clusters, and its proprietary mobile ad format, The Path, combining branding and drive-to-site objectives with CPM and Cost-per-Landing-Page buying models. The campaign reached 2.4M unique device IDs, drove +52K users to the mobile site, achieved up to 81% of users spending 35 seconds on the landing page and up to 60% spending more than 2 minutes and 40 seconds, optimized 18% of budget away from suspicious or invalid traffic, and delivered a 42% overall CVR.

Motorola

Arnaud Pézeron

Marketing Director