Case Study: Coty boosts purchase intent and store visits with Locala

Coty - Customer Case Study

Coty, the global beauty company behind CK One, partnered with S4M to boost purchase intent for its fragrance campaign across Argentina, Chile, Mexico, and Peru. The challenge was to reach 18–25-year-old women and nearby shoppers with an engaging mobile experience despite limited interstitial inventory in the region.

S4M implemented a mobile campaign designed to drive both engagement and store visits, using a CPLP buying model to measure and charge for actual landing page arrivals. In just over six weeks, the campaign delivered an average visitation rate of 43.5% and an average purchase rate of 27% across the four countries, with some markets reaching 35%, and more than 32,000 mobile shoppers clicked through to the store locator to visit stores.

Coty

Rafael L. De Azua

Head of Media & Digital LATAM