Case Study: TIBCO achieves high-quality APAC pipeline growth with S2M

TIBCO boosts APAC pipeline with S2M, driving 60+ SQLs and 55% conversion

TIBCO, a leading provider of enterprise software for data management, integration, and analytics, needed to accelerate the growth of high-quality sales pipeline across its APAC markets. The company faced challenges due to limited internal bandwidth, a fragmented regional buyer landscape, and significant sales pressure. Partnering with vendor S2M, TIBCO sought to scale qualified pipeline quickly and effectively.

S2M implemented a regional SDR program for TIBCO, embedding as its dedicated function. The solution involved mapping and prioritizing accounts across six markets, localizing outreach in four languages, and ensuring deep qualification for every meeting. This approach delivered over 60 sales-qualified meetings with a 55% conversion rate into the sales pipeline, exceeding campaign objectives and being cited as the highest ROI pipeline initiative in the region that year.

TIBCO