Case Study: Software AG achieves $20M+ APAC pipeline with S2M

Software AG builds $20M APAC pipeline with S2M

Software AG, a global leader in integration, APIs, and business process solutions, faced the challenge of achieving scalable growth across the fragmented and diverse markets of APAC. They needed to generate consistent sales pipeline while navigating varied buyer behaviors, complex multi-stakeholder groups, and a limited market presence in North Asia. To address this, they partnered with S2M.

S2M implemented a structured, multi-market outbound program featuring strategic targeting and localized messaging. The solution delivered over 120 qualified meetings, 65 confirmed sales opportunities, and influenced a sales pipeline exceeding $20 million. This partnership provided Software AG with a predictable and repeatable process for scaling high-quality pipeline across the APAC region.

Software AG