Case Study: Genetec turns whitespace accounts into BANT-qualified pipeline with S2M

Genetec boosts conversion to sales opp. 2x with S2M

Genetec, a global leader in unified security software, partnered with vendor S2M to expand into strategic, untouched accounts in the ANZ region. Their challenge was to secure executive-level meetings with new accounts that met strict BANT qualification criteria to build a qualified sales pipeline and drive long-term growth.

S2M implemented a structured whitespace engagement program focused on executive access and rigorous qualification. The solution successfully delivered a consistent flow of BANT-qualified meetings, resulting in an 86% engagement rate and a two-fold increase in conversion to sales opportunities. S2M's approach provided Genetec with predictable growth from previously untapped accounts.

Genetec