Case Study: Barclaycard achieves personalised debt advice for 60,000+ users with S-Digital's MyMoneySteps

Barclaycard helps 60,000+ consumers manage debt with S-Digital

The customer Barclaycard, in partnership with The Money Advice Trust, faced the challenge of developing a new online solution to deliver personalized debt advice and action plans to tens of thousands of UK consumers. Their objective was to enable people to manage their way out of debt without any human intervention, a feat that had never been attempted before. They partnered with the vendor S-Digital to create this innovative tool.

S-Digital implemented a solution using their CMS, AbsolutelyInteractive, which utilized complex branching questionnaires, over 200 financial calculations, and 450 advice actions to generate real-time, personalized debt plans for users. The result was the highly successful MyMoneySteps platform, which was used by over 60,000 consumers and captured over 6.5Gb of insightful data on UK debt. The solution received multiple accolades and its data was used to assist Central Government and other bodies in policy making and debt awareness.

Barclaycard