Case Study: Pinney’s of Orford expands into premium retail with That’s Brave branding and creative

Pinney’s of Orford celebrates 60+ years of smoked heritage with That’s Brave

Pinney's of Orford, a Suffolk-based producer of high-end smoked foods, approached the branding and creative agency That's Brave. Their challenge was to expand their business selectively into prestigious London retailers and restaurants while maintaining their artisanal brand identity, but they were unsure how to begin this growth.

That's Brave developed a comprehensive solution for Pinney's, which included a new visual identity, website, packaging, and campaigns. A key part of their strategy was to creatively retell the client's strong heritage story, including the unique idea of presenting produce in an oyster cage. The end result exceeded expectations, with Pinney's crediting the new brochures for helping them get through the doors of some of the most prestigious retail outlets in the UK.

Pinney’s of Orford