Case Study: New Look achieves trend-driven traffic growth with Ryte

New Look - Customer Case Study

New Look, one of the UK’s largest fashion retailers, needed a better way to anticipate consumer trends and align its online and offline assortment with demand. Working with Ryte, the company used the platform’s website user experience and SEO data to monitor keyword and page performance, and to separate branded from non-branded traffic more accurately.

With Ryte’s Cannibalization Report and forecasting capabilities, New Look identified which queries had multiple ranking URLs, analyzed local store site links, and used these insights to adjust content, category planning, and merchandising decisions. The approach helped New Look maintain sales levels during a challenging period and achieve +11% traffic share growth year over year, while also improving the efficiency and accuracy of its SEO analysis with Ryte.

New Look

Sam Pennington

Senior SEO Manager