Case Study: MyLife achieves 1,500% more clicks and impressions with Ryte

MyLife - Customer Case Study

MyLife, the health portal launched by BurdaLife, faced the challenge of entering a crowded market in 2016 and competing with established players like Netdoktor and Onmeda. To do this, the team needed to launch with at least 1,000 high-quality articles, follow best-practice technical and content standards, and make every decision based on KPIs. MyLife relied on Ryte, including user-defined snippets, to support this systematic, data-driven approach.

Ryte helped MyLife set up separate Dev and Live projects, run post-deploy crawls, and continuously monitor technical and content quality, from meta titles and redirects to affiliate links, Open Graph data, PHP errors, and missing images. With Ryte’s reporting and custom counters, the team maintained a high-quality workflow across SEO, editorial, and technical teams. The result was a rise in visibility from 0 to 19 in one year, plus a 1,500% increase in Google clicks and impressions.

MyLife