Case Study: HomeToGo achieves improved CTR and less operational complexity with Ryte

HomeToGo - Customer Case Study

HomeToGo, the vacation home marketplace with more than 100 domains, wanted to grow organic traffic while keeping its website best-in-class for UX. To manage SEO across a large portfolio and better turn Google Search Console data into actionable insights, the team turned to Ryte and its SEO platform.

With Ryte, HomeToGo improved CTR, reduced operational complexity, and strengthened onsite focus through features like Google data reporting, segmentation, cannibalization analysis, CTR underperformer reports, A/B testing, and Slack alerts. Ryte helped the team optimize snippets, target position 0 opportunities, recover visibility after Google updates, and continuously improve landing pages and content workflows.

HomeToGo

Felix Welckenbach

Director Inbound Marketing