Case Study: Heinrich Heine improves SEO visibility with Ryte

Heinrich Heine - Customer Case Study

Heinrich Heine GmbH, the online shop behind heine.de, faced a complex website architecture that had become difficult to manage. Internal broken links, orphan pages, and irrelevant pages were limiting organic growth and making it hard to identify which pages should be prioritized for SEO and user experience improvements. The company used Ryte’s Search Success, UX Reports, and High-Performance Crawler to analyze its site structure.

Ryte helped Heinrich Heine identify critical errors, redirect broken links, uncover hidden and non-indexable high-relevance pages, and use keyword and Google Analytics data to prioritize internal linking and content optimization. The team also improved category content, added FAQ pages, and optimized snippets. As a result, Heinrich Heine doubled its visibility for heine.de in Germany from the beginning of 2019 onward, with improved SERP rankings and increased website traffic.

Heinrich Heine

Holger Stripf

Head of Online Marketing