Case Study: Havas Munich improves BMW Motorsport website quality with Ryte

Havas Munich - Customer Case Study

Havas Munich, the creative communication agency behind BMW Motorsport’s digital presence, needed a way to manage a fast-growing, highly seasonal website with frequent content changes, broken links, redirect issues, and limited CMS access. To improve website quality control, technical analysis, and SEO performance, the team adopted Ryte’s Quality Assurance and Performance tools.

With Ryte, Havas Munich introduced weekly crawls, Search Console integration, and ongoing report-based optimization to catch errors quickly, prioritize fixes, and improve keyword and content strategy. Ryte helped the team significantly reduce broken links and missing images, deliver a smoother user experience, and support a major portal restructuring—while giving the customer and internal teams clear, measurable progress through an improving Ryte score.

Havas Munich

Andreas Becker

Director Digital