Case Study: Petuna boosts social media reach and engagement with Rysen

A Rysen Case Study

Petuna grows Facebook likes to 9,456 in 6 months with Rysen

Petuna, a leading seafood brand in Australia and New Zealand, sought to expand its digital reach and increase brand recognition following a website launch. They engaged the vendor Rysen to manage their entire social media channel and provide a holistic digital presence strategy.

Rysen implemented a complete social media management solution for Petuna, handling strategy, content creation, and community management across Facebook and Instagram. This approach yielded impressive results within six months, including a daily reach of over 9,500 people and a Facebook engagement rate of more than 2%, significantly above the industry average.


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