Case Study: Pepe’s Beachside Bar achieves a bold, beach-ready brand with RYPE

Pepe’s Beachside Bar refreshes its beachside brand with RYPE

Pepe's Beachside Bar, a relaxed restaurant and bar on the Wollongong beachfront, required a brand identity that captured its bright, approachable, and coastal spirit. The venue engaged the branding and design agency RYPE to undertake a rebrand that would reflect its laid-back atmosphere and beachside location.

RYPE developed a visual identity inspired by retro sun culture, featuring a bold wordmark, a coastal color palette, and supporting graphics. This solution gave Pepe's a striking and upbeat brand personality that works across menus, signage, and merchandise. The new identity successfully captures the venue's energetic and inviting experience, making it a standout destination on the coastline.

Pepe’s Beachside Bar