Case Study: Sprive boosts activation and customer experience with Ryft

Sprive boosts activation and supports £150 million in savings with Ryft

Sprive, a UK-based app helping homeowners pay off mortgages faster, faced a challenge in scaling its payment infrastructure. Their reliance on open banking created a cumbersome user experience, while the high processing fees from other providers for solutions like Apple Pay and Google Pay were economically unviable. They needed a cost-effective payment partner from Ryft that could support sophisticated payment flows and offer commercial flexibility to handle their anticipated growth.

Ryft provided a payment solution with volume-based pricing that made Apple Pay and Google Pay commercially viable for Sprive's model. The implementation led to a better customer experience, directly increasing user activation and retention rates. This seamless payment experience contributed to Sprive maintaining a 4.8-star app rating, and the Ryft infrastructure successfully supported the business through a period of rapid growth following national exposure.

Sprive