Case Study: GiftRound scales payment operations with Ryft

GiftRound removes KYC friction and scales fee-free collections with Ryft

GiftRound, a group gift collection service, faced significant challenges with its legacy payment provider, Mangopay. Following Brexit, the provider withdrew from the UK market, leaving GiftRound with rising fees, reduced flexibility, and a clunky user experience plagued by frequent KYC documentation upload failures. This friction was holding the business back and necessitated a full platform rebuild.

Ryft provided the solution with a unified payments platform that handled escrow and sub-account functionality. The implementation featured transparent pricing and removed complex KYC requirements, eliminating customer friction. As a result, GiftRound successfully migrated its entire platform and was able to maintain its core promise of a completely free service for users, with every pound going to the gift recipient. The partnership has also set the business up for future growth, including expansion into white-label services and the US and Canadian markets.

GiftRound