Case Study: IdeaScale Achieves Carbon Neutrality with RyeStrategy

How IdeaScale Created an Effective Carbon Committee to Track Emissions

IdeaScale, an innovation management platform with around 100 employees, partnered with the sustainability firm RyeStrategy to manage its greenhouse gas inventory and achieve its ambitious decarbonization targets.

RyeStrategy provided carbon footprint calculations, reduction strategy advisory, and a curated offset portfolio to help IdeaScale become carbon neutral. This process included the implementation of 20 custom mitigation strategies. A key outcome was the formation of IdeaScale's internal Mission Carbon Committee, which drives ongoing emissions reductions and has ingrained sustainability into the company's culture. The initiative also provided a measurable brand distinction, with the company winning at least one deal because of its carbon neutral status.

IdeaScale

Jessica Day

Co-Founder & Chief Marketing Officer