Case Study: Ensign-Bickford Aerospace & Defense modernizes brand and unifies digital presence with Ryan Marketing

Ensign-Bickford Aerospace & Defense unifies 3 websites and 30-50 annual tradeshows with Ryan Marketing

Ensign-Bickford Aerospace & Defense (EBAD) faced the challenge of modernizing its 180-year-old brand and creating a single cohesive identity across its numerous locations and international presence. The company also needed to merge three separate websites following acquisitions. Ryan Marketing was engaged to provide comprehensive branding and digital strategy services to address these challenges.

Ryan Marketing developed an in-depth brand book to define EBAD's identity and used it to design and develop a new, unified website. The vendor also created targeted tradeshow materials, 3D product renderings, and a social media strategy featuring "Fun Fact Friday" graphics. This combination of digital communications and outward-facing messaging successfully refocused the brand, keeping EBAD's customers engaged. Ryan Marketing additionally provided strategic support for EBAD's global tradeshow appearances, managing logistics and securing refunds when events were disrupted.

Ensign-Bickford Aerospace & Defense