Case Study: Deer Valley Townhomes achieves stronger brand visibility and resident engagement with Ryan Marketing

Deer Valley Townhomes expands to 457 units with Ryan Marketing

The customer, Deer Valley Townhomes, a residential community developer, faced the challenge of branding a major expansion property without losing the equity of its established brand. They engaged vendor Ryan Marketing for branding and logo design services to address this visual identity challenge.

Ryan Marketing implemented a branding solution that altered the font color, the shape behind the stag's head, and its directional positioning to successfully differentiate the new property. Their comprehensive strategy, which also included web design, public relations, and targeted email blasts with high open rates, resulted in non-challenge occupancy with units selling before completion and the establishment of a strong, ongoing community buzz.

Deer Valley Townhomes