Case Study: Commercial Sewing builds the Outer Armor brand with Ryan Marketing

Commercial Sewing builds Outer Armor with Ryan Marketing and reaches 26% brand-guidelines adoption context

Commercial Sewing, a manufacturer of canvas products for the marine and power sports industries, was ready to launch a consumer-facing brand but faced the challenge that its company name was not recognizable to end-users. Ryan Marketing was engaged to develop a new brand and marketing strategy to reach this new audience.

Ryan Marketing developed the new consumer brand 'Outer Armor', including its name, logo, and full brand guidelines. The vendor then executed a comprehensive solution that included a new user-first website, email marketing, traditional advertising, a social media strategy, and an expanded library of photography and videography. This multi-channel approach successfully built brand awareness and equipped Outer Armor to connect directly with consumers.

Commercial Sewing