Case Study: Colt Manufacturing strengthens brand storytelling and product launches with Ryan Marketing

Colt Manufacturing grows Instagram by 260,000 followers with Ryan Marketing

The customer, Colt Manufacturing, a historic firearms manufacturer, faced the challenge of honoring its legacy while launching modernized versions of its classic products, such as the re-released Colt Python revolver. The vendor, Ryan Marketing, was retained to handle positioning, promotion, and messaging for these product launches.

Ryan Marketing implemented a comprehensive solution that included a strategic drip campaign for the Python launch, designed new product catalogs with a 'hero page' approach, and upgraded on-site photography and videography capabilities. The vendor also managed social media, creating campaigns like "Topic Tuesdays" which significantly increased engagement. This resulted in Instagram gaining approximately 260,000 new followers and Facebook increasing by about 20,000 followers.

Colt Manufacturing