Case Study: Parkwood Clinic boosts AI search citations with RxMedia

Parkwood Clinic gets cited in 47 Google AI Overviews with RxMedia

Parkwood Clinic, a pediatric speech and language therapy center, faced the challenge of being bypassed by prospective patients who were using AI tools like ChatGPT and Perplexity for search queries instead of Google. Despite strong traditional SEO, they were not being cited in AI-generated answers. They engaged vendor RxMedia to implement an AI search optimization (GEO/AEO) service to gain visibility and measure AI-referred traffic.

RxMedia executed a six-part AI SEO playbook that included restructuring content for AI extraction, implementing healthcare-specific schema, and building E-E-A-T signals. The results were significant, with Parkwood going from zero to being cited in 47 Google AI Overviews and achieving a 73% citation rate in ChatGPT for key queries, which drove a measurable share of new patient inquiries through AI search.

Parkwood Clinic