Case Study: Brightflow AI achieves faster accounting integrations and richer SMB financial insights with Rutter

How Brightflow AI Used Rutter To Access Accounting Data To Give SMBs A Full Financial Picture

Brightflow AI, a financial technology data platform for small businesses, needed a better way to ingest accounting data so it could provide customers with a more complete financial picture. The team had initially built its own data pipelines, but wanted to add accounting integrations—especially with complex platforms like NetSuite—without taking on the burden of managing different API requirements.

Using Rutter’s Universal Accounting API, Brightflow AI integrated NetSuite and Xero quickly and used the normalized data model to layer accounting data into its forecasting and financial analysis tools. According to Brightflow AI, Rutter cut initial development and maintenance costs for NetSuite and Xero integration by at least 50%, while helping the company expand its financial insights platform faster with less engineering effort.

Brightflow AI

Xiaomei Zhang

Head of Engineering