Case Study: Baton Market accelerates product launch with Rutter

How Baton Market Used Rutter To Build Their Quickbooks Desktop Integration to Launch their Product in 2 months

Baton Market, a fintech startup, needed a faster way to access accounting data across platforms so it could deliver accurate business valuations to SMB owners. With limited engineering bandwidth, the team looked for a universal accounting API to connect customers’ financial systems, including QuickBooks Desktop, QuickBooks Online, Sage Intacct, FreshBooks, and NetSuite.

Baton Market chose Rutter and used Rutter’s Accounting API and Rutter Link to quickly launch its QuickBooks Desktop integration without building everything in-house. Rutter helped Baton Market accelerate product launch by 2 months and achieve a 90% connection success rate, improving data reliability, reducing support follow-ups, and giving the team access to granular financial data for its valuation model.

Baton Market

Jamie Roth

Co-Founder