Case Study: BPL achieves a more engaging swim school brand film with Rusty Monkey

BPL boosts swim school storytelling with Rusty Monkey’s 50-second video advert

Rusty Monkey partnered with BPL (Barnsley Premier Leisure), a community-focused health and fitness organization, to create an emotive video advert for their swim school. The challenge was to engage parents without using sales-led messaging and instead promote the swim school as a place where children build confidence and feel supported.

The solution involved Rusty Monkey producing a cinematic, story-led video that authentically captured a child's journey from hesitance to confidence in the pool. The final 50-second advert and a series of shorter cuts successfully reinforced BPL as a trusted, family-first provider. The client reported that the results were fantastic and that the campaign helped them stretch their brand in a new way.

BPL (Barnsley Premier Leisure)