Case Study: HSBC engages Gen Z and Millennials with Rush Hour Digital’s UX and strategy redesign

HSBC wins positive feedback from hundreds of customers with Rush Hour Digital

HSBC approached Rush Hour Digital with a broad challenge to merge features on their HK mobile app and explore new UX/UI designs to better engage GenZ and Millennial market segments. The initial project brief was extremely broad, requiring Rush Hour Digital to first align the goals of multiple internal business units to create a united vision for the project.

Rush Hour Digital conducted a collaborative discovery workshop and extensive research to create strategic recommendations, new user journeys, and features including gamification and a loyalty program. The work was presented to HSBC's executive committee and surveyed with hundreds of customers, receiving extremely positive feedback. Rush Hour Digital successfully delivered a strategy and UX/UI design that resonated with the target audience.

HSBC