Case Study: CUHK Faculty of Arts creates a dynamic, user-friendly website with Rush Hour Digital

CUHK - Faculty of Arts launches a modern multilingual site in August 2021 with Rush Hour Digital

The Faculty of Arts at The Chinese University of Hong Kong (CUHK) needed a website that better reflected its dynamic culture and world-renowned scholarly reputation. Their existing site was aesthetically lacking, had no content structure, and created confusion. They partnered with Rush Hour Digital to address this challenge through a comprehensive strategy, UX/UI design, and development project.

Rush Hour Digital conducted a heuristic evaluation and content inventory, then designed wireframes and a clickable prototype to test with users. Their design was guided by principles of being humanistic, providing user guidance, and avoiding information overload. The solution included a custom language translation module and custom animations. Rush Hour Digital successfully launched the new website in August 2021, creating a more accessible and engaging experience that showcases the opportunities for students and scholars.

CUHK - Faculty of Art