Case Study: Cathay Pacific turns annual travel data into an engaging interactive story with Rush Hour Digital

Cathay Pacific launches an interactive year-in-review experience in December 2024 with Rush Hour Digital

The customer, Cathay Pacific, faced the challenge of creating a fun and interactive year-in-review experience for its Asia Miles members before the year-end deadline. They required a solution that was delivered with exceptional speed while maintaining world-class accessibility and security, and they partnered with vendor Rush Hour Digital for frontend development using NextJS.

Rush Hour Digital implemented a solution featuring an aircraft window frame concept with parallax effects to dynamically display user travel data. The experience was designed for easy sharing on social media and was accessible across desktop, mobile, and the Cathay app. Following the launch, Rush Hour Digital's project was successfully promoted to members and garnered positive feedback both internally and externally.

Cathay Pacific