Case Study: Silver Fern Farms boosts retail sales and doubles ecommerce with Rupert

Silver Fern Farms doubles online sales with Rupert

The customer, Silver Fern Farms, a producer of grass-fed meats from New Zealand, needed to jumpstart its new U.S. retail distribution and ecommerce site. Their challenge was to grow retail sales by 20% and boost online sales by 100% with a summer grilling promotion. The vendor, Rupert, was engaged to develop and market this campaign.

Rupert created a comprehensive campaign centered on a unique giveaway: a trip to New Zealand for "seconds on summer." The solution included digital advertising, in-store QR codes, and a landing page for contest entries and coupon redemption. This strategy successfully doubled online sales, exceeding the goal, and increased retail sales by 30%, beating the target by 50%.

Silver Fern Farms