Case Study: Petcurean boosts sales and launches a standout pet food campaign with Rupert

Petcurean boosts same store sales 14% with Rupert

The super premium pet food brand Petcurean faced the challenge of standing out in a fast-growing and highly competitive market saturated with similar product claims. The Seattle marketing and design agency Rupert was engaged to create a distinct and memorable campaign.

Rupert developed a campaign centered on the insight that target customers often have rescue dogs, celebrating them as "imperfectly perfect." The strategy included digital video, social, display, TV, and Out of Home ads focusing on common pet health issues with the positive tagline, "We Make a Food For That." To maximize a limited TV budget, they aired two 15-second spots as a single 30-second ad. The campaign was highly successful, driving a 14% increase in same-store sales and a 27% year-over-year sales increase in the primary market, while also successfully launching the product with a major new retailer.

Petcurean